The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond
Most luxury houses reach for adjectives when they name their sizes. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: and none of them means anything you can measure. The Row does something discreetly different across a large part of its line, and once you spot it the whole catalogue becomes easier to read. Whatever number turns up in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve inches. That single fact does more practical work than any amount of styling copy, and it is the spine of this explainer.
The convention runs further than the flagship. The full list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the tell: nobody writes 15.75 unless the figure is meant to be read literally. What follows sets out how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of ysl college bag the same bag.
The rule, put plainly
The number in the name plus the word inches tells you the width of the bag. That is the system in full, applied consistently enough across the numbered families that it is fair to treat as a rule rather than a coincidence. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. One house’s Small can outsize another house’s Medium, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. It also explains why the brand can run four sizes of one silhouette without muddling anybody.
| Model name | What the size number means | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Name gives the width; measurements not listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Only the width, taken from the name |
| Agnes 15 | 15 in | Only the width, taken from the name |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number will not tell you
Width is only one of three dimensions, and the other two scale with it in no predictable way to speak of. Set against each other the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a proportional enlargement of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. What that means in use is that a size up adds a taller opening and more length rather than extra depth. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference smaller than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number does not mention. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to do the rest. Interior fittings differ as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those decide more than an inch of width. Read the number to place the bag on a scale, then read the specification to know how it behaves.
Where the rule bends: the Margaux Shoulder 12
A single current model breaks the pattern, and it deserves to be said clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand lists its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than an actual external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson applies: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is an indication and not a measurement.
What each width actually holds
Turning inches into daily use is the step most guides skip. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the territory of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet all at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet cease to be a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price rises with width, but material moves faster
Size and price move together, though not as steeply as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a considerably larger step for the same two inches. Material makes bigger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The models that carry no number
A good deal of the line sits outside this system, and mixing the two conventions is where confusion begins. The Park Tote family relies on words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. Orientation shorthand is what the N/S and E/W prefixes provide, widely read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
A literal sizing system proves itself because you can test it before you buy. Measure a bag you already own and like, then compare its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement suggests. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually performs better. The genuine choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.
